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Much more than a car show and trade fair attracting 225,000 visitors, the Frankfurt Auto Show (IAA) and New Mobility World<\/a> event is where international visionaries, CEOs, and newcomers converge to debate the future of mobility.<\/p>\n This year we took the opportunity at New Mobility World to express how Microsoft\u2019s mission to, “Empower every person and every organization on the planet to achieve more,” comes to life in the automotive industry. We shared how we are helping automakers address the challenges and opportunities facing them today, and empower automotive organizations of all sizes to transform into the smart and sustainable mobility services providers of the future. Namely:<\/p>\n Microsoft’s automotive leaders and partners participated in the New Mobility World exhibition and conference keynotes and panel discussions. Throughout the show, we saw compelling themes and stories that illustrate how automakers are embracing new technologies and partnerships that will transform their industry.\u00a0 For our take on the key trends, and opportunities to dive deeper into them, read on.<\/p>\n New entrants and mobility service models have redefined the competitive landscape and consumer paradigms for the automotive industry. Automakers, visionaries and customers who participated at IAA\/New World Mobility seem to agree on a connected, autonomous, shared and electric vehicle future, (commonly referred to as C.A.S.E.) which was backed up by a slew of new electric and connected vehicle announcements, new mobility service models, and autonomous vehicle concept vehicles.<\/p>\n As new alternatives to personal vehicle ownership grow in popularity, established players have much to learn from new entrants as they embrace the novel roles of being service providers. A future defined by C.A.S.E technology is the destination that everyone is striving towards, but the journey itself is marked by partnerships. Along the way, companies must not only ensure that business practices work harmoniously, but that they adapt nimbly to thrive.<\/p>\n Download our new white paper on the Future of Mobility: Making the C.A.S.E. for Digital Transformation<\/a>.<\/p>\n Automakers are building a future that is electric, clean, and sustainable. Electric vehicles are expected to capture 20% of new vehicle sales by 2030. Moreover, electric vehicles are expected to form the base for autonomous vehicles, shared mobility services, and fleet services. Consumers are showing greater interest in electric vehicles while seeking environmentally sustainable methods of transportation when affordable. As electric vehicles have the potential to reduce the cost of ownership over the internal combustion engine (ICE) vehicles, consumers are progressively adopting hybrid and electric cars. Frost & Sullivan estimates savings of up to $20,000 on the lifetime costs of owning an electric vehicle compared to a similar internal combustion vehicle. But of course, it all begins with car connectivity.<\/p>\n At IAA\/New Mobility World we shared our progress on the Microsoft Connected Vehicle Platform (MCVP)<\/a>, the digital chassis upon which automotive original equipment manufacturers (OEMs) can deliver value-add services to their customers. With the Microsoft Connected Vehicle Platform<\/a>, our ecosystem partners, and our partnerships with leading automotive players \u2013 both vehicle OEMs and automotive technology suppliers \u2013 we believe we have a uniquely capable offering enabling at global scale the next wave of innovation in the automotive industry, as well as related verticals such as smart cities, smart infrastructure, insurance, transportation, and beyond.<\/p>\n Watch our Driving the Future of Mobility video from IAA\/New Mobility World featuring Microsoft’s automotive industry leaders, MCVP, Volkswagen AG, and the Renault-Nissan-Mitsubishi Alliance.<\/p>\n\n
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<\/p>\nConnected, Autonomous, Shared and Electric (C.A.S.E.) is the new normal<\/h2>\n
Reimagine sustainable transportation<\/h2>\n