Jim DeMarco articles

Jim DeMarco

Director of Insurance Strategy, Worldwide Financial Services, Microsoft

As head of Insurance for the Americas on Microsoft’s worldwide financial services industry team, Jim works with leaders to develop deep, enduring digital partnerships that transform the sector. He focuses on AI in insurance, cyber risk mitigation, reinventing customer experiences, and transforming operations. He is also an Adjunct Lecturer at Northwestern University.

Two professionals collaborating in a modern, technology-enabled workplace.

Published February 9, 2026

3 min read

Microsoft and Cognizant: Delivering on the promise of agentic AI adoption in insurance

Microsoft and Cognizant are partnering to help insurers responsibly build agentic AI solutions that can help improve efficiency and customer experience.

Published February 20, 2024

5 min read

From exploration to innovation: 4 key stages of AI adoption for insurers

With the recent availability of Microsoft Copilot for Microsoft 365, insurers understand that their employees and customers alike will welcome generative AI into their operations.

Female/Male small business employees working with Dell XPSv device; stylus.

Published July 25, 2023

4 min read

4 simple steps to de-mystifying cyber risk for small business owners

The escalating threat landscape requires proactive measures to safeguard small businesses from cyberattacks. Fortunately, the protections against them are keeping pace with improvements in quality and usability.