\u201cI\u2019d like an ocean view suite, and could you have chilled champagne waiting for us?\u201d<\/p>\n
Businesses operating in the hospitality industry are used to their customers asking for customization. But when it comes to consumer goods, a toaster for instance, customers haven\u2019t traditionally asked to dictate each and every feature of a product. That\u2019s changing however, and people now expect to have unprecedented control over what they buy, without increasing delivery times.<\/p>\n
For an industry that cares deeply about producing units cheaply and efficiently, the need to switch to what is really a customer-centric business model presents a vexing problem. To see how manufacturers are adjusting to their new landscape, we sat down with Pierfrancesco Manenti, Vice President of Research at SCM World.<\/p>\n