{"id":2380,"date":"2017-04-13T06:21:57","date_gmt":"2017-04-13T13:21:57","guid":{"rendered":""},"modified":"2023-07-19T11:11:12","modified_gmt":"2023-07-19T18:11:12","slug":"digital-transformation-financial-services-strategy-reality","status":"publish","type":"post","link":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/blog\/financial-services\/2017\/04\/13\/digital-transformation-financial-services-strategy-reality\/","title":{"rendered":"Digital transformation in financial services: from strategy to reality"},"content":{"rendered":"

There\u2019s a great sense of optimism within Microsoft at present, and rightly so. The company\u2019s digital transformation strategy \u2013 set out by CEO Satya Nadella \u2013 is gaining acceptance across the business world. \u201cDigital technology is transforming every industry in every part of the world,\u201d said Nadella. \u201cAt Microsoft we are helping customers harness the power of technology to empower employees, optimize operations, invent new business models and transform their products for customers.\u201d This strategy is coming to fruition in the form of customer wins, success stories and new partnerships.<\/p>\n

At the end of February, ClearBank \u2013 the first clearing bank to enter the UK market in more than 250 years \u2013 confirmed that it is running its core operations on the Microsoft Cloud platform.<\/p>\n

Built from the ground up on a combined public and private cloud infrastructure, the bank says that its modern platform will enable it to offer new competitive transactional banking services more cost effectively and efficiently when it opens for business this coming autumn.<\/p>\n

\u201cThere are thousands of new fintech startups and challenger banks improving choice, but the industry will never truly move forward while it\u2019s constrained by the challenges of legacy operational structures,\u201d said Nick Ogden, ClearBank\u2019s executive chairman, during the launch event on 28 February. \u201cFigures from the Cruickshank Report indicate that, with the improved efficiency delivered by ClearBank\u2019s built-for-purpose technology, between \u00a32bn and \u00a33bn could be saved from the annual costs that are paid for transactional banking in the UK.\u201d<\/p>\n

Similar success stories are being told across the financial services industry and beyond.<\/p>\n

US life insurance company MetLife is taking advantage of Microsoft Azure to run complex actuarial simulation models, delivering high quality actuarial insights with incredible speed to decision makers around the globe. This is resulting in an improved customer experience and business decision making process, with an expected 45-55% saving in infrastructure costs.<\/p>\n

And, thanks to the Microsoft Dynamics 365 platform, Metro Bank in the UK is able to provide employees with immediate access to information, such as branch traffic patterns or a customer\u2019s account activity. \u201cTechnology should be used to engage people and that\u2019s what we do at Metro Bank,\u201d says CEO Craig Donaldson.<\/p>\n

Speaking at the FinTech Ideas Festival in San Francisco, US, Nadella explained that Microsoft\u2019s mission is grounded in empowering every person and organization on the planet to achieve more, and that companies must not simply make digital products, but also look to engage their customers digitally.<\/p>\n

\u201cThere is a broad spectrum of use cases of digital technology,\u201d Nadella says. \u201cEveryone is a digital company or software company today. The question is, how good are you at it? You\u2019ve got to ask yourself what capability you\u2019re building, whether it\u2019s AI, machine learning, or the digital experience.\u201d<\/p>\n

For Karen Cone, who heads up Microsoft\u2019s financial services division, the reason the digital transformation strategy is resonating with financial institutions is because it covers off two key areas of importance \u2013 it shows the opportunities to be had from cutting-edge innovation, but it also helps to tackle the challenges many businesses face here and now, related to modernizing their legacy systems.<\/p>\n

\u201cI call it the ying and the yang,\u201d says Cone. \u201cOn one front we\u2019re working with financial institutions to create innovative customer and employee experiences. In this instance, it is critical that there is agility and innovation, and that company employees are digitally empowered. For example, we\u2019re helping them to take advantage of advanced analytics, and push next best offers and actions that are relevant to individual customers.\u201d<\/p>\n

\u201cBut on the flipside, we\u2019re also focused on issues such as risk management, ensuring compliance, modernizing legacy systems and cost reduction,\u201d continues Cone. \u201cIt\u2019s about us helping financial institutions to rapidly adapt to the changes happening around them, with operational efficiency and agility.\u201d<\/p>\n

Microsoft customers are harnessing developments, including artificial intelligence (AI), the internet of things (IoT), and high performance computing as part of their digital transformation journey. Mitsubishi UFJ Securities International, for example, is using high-performance computing grids in Microsoft Azure to scale its compute power to support its risk computations and regulatory compliance. This has helped the company save millions of dollars in servers and data centre space. By using sensors (IoT) to collect preventative maintenance data from ATMs and analyze it in the Azure Cloud, Diebold Nixdorf has reduced its maintenance costs by 90%.<\/p>\n

I\u2019m particularly excited about the ever-growing potential of AI and the cloud (which is fuelling AI),\u201d Cone says. \u201cThe promise of AI is possible now because of three key factors. The first is the vast amounts of data from devices, sensors and a world that is being digitized. More than 10 zettabytes of data were generated in 2015, and this is projected to rise to 180 ZB in 2025. AI will make it possible to sort through all this information. Second is that we now have almost limitless computing power in the cloud. And finally, we\u2019re developing new algorithms that can make sense of and reason over all of this data.\u201d<\/p>\n

Developments around the application programming interface (API) economy are also allowing financial institutions to build exciting new digital experiences. \u201cIt\u2019s giving rise to the opportunity for new partnerships \u2013 both within and outside of the industry \u2013 which could integrate many current common banking touchpoints seamlessly into more encompassing customer experiences,\u201d Cone explains. \u201cIt\u2019s ushering banks into a new battleground of integrated services, with the winners claiming the right to be a customer\u2019s preferred digital point of entry into banking services. They will differentiate themselves based on insightful predictions of what customers need, taking advantage of seamless integration and assistive AI to build a full lifecycle customer purchase journey.\u201d<\/p>\n

As the industry continues to push forward with its innovation efforts, so too is Microsoft. \u201cWhen we think about the future of technology, we believe the answer resides in the notion of intelligence,\u201d says Cone. \u201cWe\u2019re looking into how we can apply AI to help solve some of the biggest challenges in financial services. This includes areas like financial crime prediction, detection and prevention, risk management, personalizing the customer experience and next best customer offers, and providing robo-advisory, chat bot and other innovative services.\u201d<\/p>\n

The company is also making good progress in areas such as blockchain. Many financial institutions are using the capabilities of over 30 fintechs in Azure\u2019s Blockchain-a-as-Service to rapidly develop, test and prove blockchain use cases. This includes Microsoft\u2019s own treasury department, which is working with Bank of America Merrill Lynch to explore uses of distributed ledger technology in areas such as trade financing. The company has also entered partnerships with the likes of R3, Tierion and AMIS. The latter to build Asia\u2019s first consortium blockchain network on Azure.<\/p>\n

\u201cWith our financial services industry solutions, global cloud, development and productivity platforms and strong enterprise focus, we\u2019re positioned to help our customers build new business models and customer experiences, and navigate the new collaborative economy,\u201d says Cone. \u201cTogether, we\u2019re showing what\u2019s possible when you have the capabilities in place to modernize legacy environments and embrace innovation, all while balancing the realities of risk, regulation and cost pressures.\u201d<\/p>\n

Read more on the Microsoft Banking & Capital Markets<\/a> and Insurance <\/a>blogs.<\/p>\n

\"The
\n This article was originally published on The Record.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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