{"id":11634,"date":"2018-06-21T10:13:57","date_gmt":"2018-06-21T17:13:57","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/2018\/06\/21\/how-coverdell-modernized-their-business-strategy-with-azure\/"},"modified":"2019-10-16T02:22:39","modified_gmt":"2019-10-16T02:22:39","slug":"how-coverdell-modernized-their-business-strategy-with-azure","status":"publish","type":"post","link":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/customer-experience\/2018\/06\/21\/how-coverdell-modernized-their-business-strategy-with-azure\/","title":{"rendered":"How Coverdell modernized their business strategy with Azure"},"content":{"rendered":"\n\n\n
<\/a><\/td>\nDigital Transformation: Optimize Operations
\n <\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Since its inception in 1964, Coverdell has spent the last five decades reinforcing their industry leadership through delivering quality products, outstanding service, and significant savings to their customers. Headquartered in Chicago, the business creates, markets, and administers cost-saving membership products supporting more than six million customers around the country. Coverdell\u2019s five key services include direct-to-consumer, affinity marketing, wholesale, insurance programs, and administration.\u00a0<\/p>\n

Until recently, Coverdell\u2019s business strategy focused entirely on B2B2C companies to ensure they could market directly to a consistent customer base. To expand their market reach and encourage company growth, Coverdell\u2019s leadership developed a new business strategy to include B2C offerings. VP, Information Technology, Vince L\u2019Erario, recognized that the business\u2019 original tools and systems wouldn\u2019t be sufficient to manage their new strategy. In charge of overseeing application development, infrastructure, and security across Coverdell\u2019s technologies, L\u2019Erario understood that a company-wide digital transformation would be the next step.<\/p>\n

\"\"<\/p>\n

Exploring digital innovation to advance Coverdell\u2019s new business strategy<\/strong><\/p>\n

As Coverdell continued developing and strengthening their expanded business strategy, they realized they needed to find a digital solution to better support the needs of their broader audience and new offerings. For example, Coverdell\u2019s Chicago headquarters were housed in a building that didn\u2019t have back-up power and was subject to brown-outs and system disruptions. However, the business knew they couldn\u2019t manage their direct-to-consumer product offerings with unreliable technology.<\/p>\n

The business initiated their digital transformation by first using Azure to address their hosting needs for a specific collection of websites.<\/p>\n

\u201cIf we had a power outage or a brown-out in this building, we knew that our customer-facing website and other access points were still up because we had the reliability of Azure and that datacenter,\u201d explained L\u2019Erario. \u201cAnd in the process, we were able to realize a huge cost-savings.\u201d<\/p>\n

Before using Azure, Coverdell relied on colocation facilities for this specific block of websites, costing the company $6,000 per month in hosting fees. By migrating to an Azure Platform-as-a-Service (PaaS) platform, Coverdell modernized their hosting services while reducing their monthly costs to under $1,000 per month. These significant benefits motivated the company to explore Azure-based solutions to support the entire company\u2019s transformation.<\/p>\n

\"\"<\/p>\n

SWC Technology Partners helps Coverdell capitalize on Azure\u2019s cutting-edge technology<\/strong><\/p>\n

After a successful and cost-effective website migration, Coverdell began exploring other Azure use cases related to their core applications, data, services, and the underlying on-premises infrastructure of their administrative platform.<\/p>\n

In partnership with SWC, an IT consulting firm and award-winning Microsoft Gold Certified partner, the team developed a multi-phase timeline, guided by SWC\u2019s Azure-specific expertise. In addition to supporting Coverdell\u2019s team of developers and IT engineers, SWC also laid the groundwork for Coverdell to take the lead on the company\u2019s transition, facilitating a successful migration process for these mission-critical assets.<\/p>\n

\u201cWhile we have a great team of highly competent developers and infrastructure people, nobody had significant experience in Azure,\u201d said L\u2019Erario. \u201cSo SWC really flattened that learning curve for us.\u201d<\/p>\n

With the deadline to renew their Salesforce subscription looming and a successful Azure transformation project well underway, Coverdell decided to migrate their remaining co-located, Salesforce-administered websites and inherited infrastructure to the Microsoft cloud.<\/p>\n

\u201cHaving done countless Azure transformation projects, it was refreshing to partner with organizations like Coverdell who embrace partners as extensions of their team and have the technical prowess to execute against an aggressive roadmap,\u201d said Ric Opal, VP of Infrastructure Solutions at SWC.<\/p>\n

Migrating to Azure results in record cost savings<\/strong><\/p>\n

As it turns out, Coverdell\u2019s initial cost savings discovery with their first block of websites was only the beginning of the company\u2019s financial benefits. Their decision to unify the company\u2019s websites, applications, data, and infrastructure in an Azure environment eliminated $54,000 in monthly colocation upkeep costs. According to L\u2019Erario, Coverdell\u2019s Azure-based digital transformation is on track to save the company an estimated $1 million over the next 2-3 years.<\/p>\n

Azure\u2019s technology also enables Coverdell\u2019s IT team to simplify and streamline internal process and infrastructure. With the cloud, the business\u2019 technology team can more easily and quickly update its website. In fact, Coverdell\u2019s developers can now manage the process over 2-3 days rather than over 2-3 weeks. As L\u2019Erario notes, the company\u2019s internal customers have already noticed a big difference in response times, adding that the simplified technology improves efficiency across the board.<\/p>\n

\"\"<\/p>\n

\u201cIt was just a spaghetti of legacy code, and we were able to just cut through that, bring it to our existing infrastructure, and drastically simplify with Azure,\u201d said L\u2019Erario.<\/p>\n

The cloud\u2019s powerful technology also immediately serves as a cost-effective solution for Coverdell\u2019s building challenges. The company\u2019s platforms now benefit from better reliability, increased processing power\u2014and even improved performance in some cases, without requiring the company to spend more for a stronger internet connection. With improved reliability, Coverdell\u2019s customer service, customer-facing websites and platforms, and other processes continue to drive the business\u2019s growth and success.<\/p>\n

\u201cWe\u2019ve had outages here, and some of our partners that help us service our customers still keep operating on our Azure infrastructure without noticing any outage,\u201d L\u2019Erario said. \u201cSo, when we\u2019re down here, our websites are still up and taking in new customers, which is huge.\u201d<\/p>\n

Discovering additional opportunities to optimize operations<\/strong><\/p>\n

As Coverdell continues leveraging innovative benefits from their Azure migration, the organization\u2019s technology team also develops new features and services to enhance business operations. Using Azure\u2019s technology, the organization was able to establish their own enterprise service bus (ESB) for a fraction of their original $20,000 budget\u2014and in a matter of weeks rather than months or years.<\/p>\n

Recently, they also implemented an intuitive, customer-facing dashboard with Power BI that allows Coverdell\u2019s leadership team to leverage self-reporting and analytics capabilities. They also used Power BI to more effectively interpret and share valuable data insights with other departments and teams across the organization.<\/p>\n

In the future, Coverdell plans to explore more innovative opportunities through cloud technology, laying the foundation for a migration from their on-premises Office and Exchange to an Azure-based Office 365 environment. With so many benefits and massive cost savings, the business knows their new strategy will only be enhanced by Microsoft\u2019s cutting-edge, cloud-based solutions.<\/p>\n

\"\"<\/a><\/p>\n

\n

Related Content<\/span>Visit the Azure migration center<\/a> to learn more<\/p>\n

Explore more with\u00a0Azure solutions<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Coverdell modernized their infrastructure and experienced record cost savings with an Azure migration that transformed operations across the entire company.<\/p>\n","protected":false},"author":182,"featured_media":11788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1545],"post_tag":[],"content-type":[351],"coauthors":[790],"class_list":["post-11634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","content-type-customer-stories"],"yoast_head":"\nHow Coverdell modernized their business strategy with Azure - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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