{"id":32400,"date":"2019-05-13T13:56:53","date_gmt":"2019-05-13T20:56:53","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/industry\/blog\/?p=32400"},"modified":"2019-11-01T11:33:03","modified_gmt":"2019-11-01T18:33:03","slug":"standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement","status":"publish","type":"post","link":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/","title":{"rendered":"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-760x400-Stats-Image.webp\" alt=\"&quot;75+ Community Managers&quot;, &quot;115M+ Mentions&quot;, &quot;350K+ Relationships&quot;\" width=\"761\" height=\"401\" \/><\/p>\n<p><span data-contrast=\"auto\">Our B2B customers&#8217; expectations for personalized service, real-time communication, and information at their fingertips is shaped by their online experience as consumers. With the increasing time the average person spends on digital media \u2013 close to 6 hours a day \u2013 we, as good marketers all added \u201csocial\u201d to our modern marketing strategy. Now amidst rising customer expectations and so many companies clamoring to be heard, how do we know when customers are ready to engage with us? How do we connect with them in helpful and meaningful ways? How do we stand out from the\u00a0<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">igital clutter?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At Microsoft US, we gathered our social engagement programs into one center of excellence:\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he Customer Experience Center (CXC). This enables us to more deeply understand our B2B customers, across all their touchpoints, which is key to breaking through the noise. Technology helps us listen to dozens of social channels and millions of impressions. It surfaces conversations we need to participate in and top-of-mind themes we must have a point of view on. Our community managers and creative teams are then able to engage on topics our customers are interested in and insert themselves in dialog where they can be of most help,\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">nd\u00a0<\/span><span data-contrast=\"auto\">in impactful ways.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-760x400-War-Room.jpg\" alt=\"Conference room, &quot;#WarRoom&quot;\" width=\"760\" height=\"400\" \/><\/p>\n<p><span data-contrast=\"auto\">H<\/span><span data-contrast=\"auto\">ere are\u00a0<\/span><span data-contrast=\"auto\">some of our<\/span><span data-contrast=\"auto\">\u00a0key learnings<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">It\u00a0<\/span><\/b><b><span data-contrast=\"auto\">s<\/span><\/b><b><span data-contrast=\"auto\">tarts<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">with<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">listening.\u00a0<\/span><\/b><span data-contrast=\"auto\">Social is\u00a0<\/span><span data-contrast=\"auto\">not just another b<\/span><span data-contrast=\"auto\">roadcast chan<\/span><span data-contrast=\"auto\">nel. It i<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">an insight-rich c<\/span><span data-contrast=\"auto\">onver<\/span><span data-contrast=\"auto\">sation<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">that\u00a0<\/span><span data-contrast=\"auto\">can i<\/span><span data-contrast=\"auto\">nform\u00a0<\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">company narrative,<\/span><span data-contrast=\"auto\">\u00a0marketing<\/span><span data-contrast=\"auto\">\u00a0priorities<\/span><span data-contrast=\"auto\">, PR<\/span><span data-contrast=\"auto\">\u00a0messaging<\/span><span data-contrast=\"auto\">, and\u00a0<\/span><span data-contrast=\"auto\">even<\/span><span data-contrast=\"auto\">\u00a0engineering and product teams<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">At Microsoft\u00a0<\/span><span data-contrast=\"auto\">US<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">CXC<\/span><span data-contrast=\"auto\">\u00a0use<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0social listening to 1)\u00a0<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">ain<\/span><span data-contrast=\"auto\">\u00a0insight<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">into<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">industry-specific challenges,\u00a0<\/span><span data-contrast=\"auto\">competition\u00a0<\/span><span data-contrast=\"auto\">news,\u00a0<\/span><span data-contrast=\"auto\">go-to-market innovation, etc.<\/span><span data-contrast=\"auto\">\u00a0that\u00a0<\/span><span data-contrast=\"auto\">allo<\/span><span data-contrast=\"auto\">w<\/span><span data-contrast=\"auto\">\u00a0us to constantly refine our<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">strategies\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">content<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">and 2) understand the public pulse around topics and\u00a0<\/span><span data-contrast=\"auto\">\u201cterrito<\/span><span data-contrast=\"auto\">ries\u201d where we want to have a voice for<\/span><span data-contrast=\"auto\">\u00a0our company, for example<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0diversity and inclusion, digital transformation and customer experience, just to name a few.<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Yo<\/span><\/b><b><span data-contrast=\"auto\">ur\u00a0<\/span><\/b><b><span data-contrast=\"auto\">customer\u00a0<\/span><\/b><b><span data-contrast=\"auto\">i<\/span><\/b><b><span data-contrast=\"auto\">s\u00a0<\/span><\/b><b><span data-contrast=\"auto\">the hero<\/span><\/b><b><span data-contrast=\"auto\">.\u00a0<\/span><\/b><span data-contrast=\"auto\">Thanks to s<\/span><span data-contrast=\"auto\">ocial\u00a0<\/span><span data-contrast=\"auto\">engagement<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">we can<\/span><span data-contrast=\"auto\">\u00a0connect with customers<\/span><span data-contrast=\"auto\">\u00a0in a very personalized dialogue<\/span><span data-contrast=\"auto\">, while\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">t the same time<\/span><span data-contrast=\"auto\">\u00a0impacting\u00a0<\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">rception of<\/span><span data-contrast=\"auto\">\u00a0many more o<\/span><span data-contrast=\"auto\">n social networks<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Our<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">CXC community managers use social listening to identify opportunities\u00a0<\/span><span data-contrast=\"auto\">aligned with\u00a0<\/span><span data-contrast=\"auto\">Microsoft\u2019s<\/span><span data-contrast=\"auto\">\u00a0brand\u00a0<\/span><span data-contrast=\"auto\">personality<\/span><span data-contrast=\"auto\">\u00a0&amp; core narrative<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">start<\/span><span data-contrast=\"auto\">\u00a0conversations we can amplify<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">And when o<\/span><span data-contrast=\"auto\">ur customers\u00a0<\/span><span data-contrast=\"auto\">start to tell their own\u00a0<\/span><span data-contrast=\"auto\">stories<\/span><span data-contrast=\"auto\">\u00a0of\u00a0<\/span><span data-contrast=\"auto\">their engagement with Microsoft,\u00a0<\/span><span data-contrast=\"auto\">they<\/span><span data-contrast=\"auto\">\u00a0become a<\/span><span data-contrast=\"auto\">\u00a0fantastic<\/span><span data-contrast=\"auto\">ally authentic<\/span><span data-contrast=\"auto\">\u00a0megaphone<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">for our brand identity<\/span><span data-contrast=\"auto\">.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Go the extra mile to get the right content to the right customers at the right time.\u00a0<\/span><\/b><span data-contrast=\"auto\">We<\/span><span data-contrast=\"auto\">\u2019ve\u00a0<\/span><span data-contrast=\"auto\">all\u00a0<\/span><span data-contrast=\"auto\">invested a lot of time and money in setting up social program<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">digital destination<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">but<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">it doesn\u2019t<\/span><span data-contrast=\"auto\">\u00a0sto<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">\u00a0here. Organic posting of content on social reaches\u00a0<\/span><span data-contrast=\"auto\">about 2% of\u00a0<\/span><span data-contrast=\"auto\">a channel\u2019s\u00a0<\/span><span data-contrast=\"auto\">follower base (<\/span><a href=\"https:\/\/curatti.com\/death-social-media-organic-reach\/\"><i><span data-contrast=\"none\">Source: Curatti, Sep 4, 2018<\/span><\/i><\/a><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">At Microsoft US<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0we add<\/span><span data-contrast=\"auto\">\u00a0p<\/span><span data-contrast=\"auto\">aid social to get the right information in front of the right audience at the right time.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">We also\u00a0<\/span><span data-contrast=\"auto\">built<\/span><span data-contrast=\"auto\">\u00a0a cross-platform social strategy with more traditional communication channels like email for a true 360-degree approach.<\/span><span data-contrast=\"auto\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">T<\/span><\/b><b><span data-contrast=\"auto\">he right t<\/span><\/b><b><span data-contrast=\"auto\">echnology is\u00a0<\/span><\/b><b><span data-contrast=\"auto\">key to success<\/span><\/b><b><span data-contrast=\"auto\">.\u00a0<\/span><\/b><span data-contrast=\"auto\">As\u00a0<\/span><span data-contrast=\"auto\">true modern marketers, we\u00a0<\/span><span data-contrast=\"auto\">m<\/span><span data-contrast=\"auto\">ust able\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0scale our\u00a0<\/span><span data-contrast=\"auto\">engagement\u00a0<\/span><span data-contrast=\"auto\">while\u00a0<\/span><span data-contrast=\"auto\">also mining for\u00a0<\/span><span data-contrast=\"auto\">relevant data insights to constantly improve our approach. O<\/span><span data-contrast=\"auto\">ur social engagement platform allows us to track and monitor the number of impressions as well as the sentiment around the engagements\u00a0<\/span><span data-contrast=\"auto\">we\u2019re<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">driving<\/span><span data-contrast=\"auto\">;<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">we\u00a0<\/span><span data-contrast=\"auto\">then<\/span><span data-contrast=\"auto\">\u00a0co<\/span><span data-contrast=\"auto\">ntinuous<\/span><span data-contrast=\"auto\">ly<\/span><span data-contrast=\"auto\">\u00a0tune the customer experience<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">better\u00a0<\/span><span data-contrast=\"auto\">serve<\/span><span data-contrast=\"auto\">\u00a0customers along<\/span><span data-contrast=\"auto\">\u00a0the<\/span><span data-contrast=\"auto\">ir<\/span><span data-contrast=\"auto\">\u00a0buyer\u2019s<\/span><span data-contrast=\"auto\">\u00a0journey<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">For social listening and engagement, we use\u00a0<\/span><a href=\"https:\/\/www.sprinklr.com\/\"><span data-contrast=\"none\">Sprinklr<\/span><\/a><span data-contrast=\"auto\">, a platform that\u00a0<\/span><span data-contrast=\"none\">utilizes Microsoft Azure\u00a0<\/span><span data-contrast=\"none\">Machine Learning<\/span><span data-contrast=\"auto\">\u00a0to identify customer and competitor intelligence on social, as well as to engage with our customers in real-time conversation. We also use<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">Microsoft 365<\/span><span data-contrast=\"auto\">\u00a0to drive cross-team communication and collaboration efforts<\/span><span data-contrast=\"auto\">\u00a0among the many groups represented at\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">CXC.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As I shar<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">\u00a0in my\u00a0<\/span><span data-contrast=\"auto\">previou<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0blog<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/2019\/03\/08\/3-ways-culture-guides-modern-marketing-at-microsoft-us\/\"><i><span data-contrast=\"none\">3 ways culture guides modern marketing at Microsoft US<\/span><\/i><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/2019\/01\/31\/modern-marketing-the-case-of-microsoft-us\/\"><i><span data-contrast=\"none\">Modern Marketing: The Case of Microsoft US<\/span><\/i><\/a><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">nvesting in a culture that embraces change<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">is more\u00a0<\/span><span data-contrast=\"auto\">critical\u00a0<\/span><span data-contrast=\"auto\">than ever\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">ensure<\/span><span data-contrast=\"auto\">\u00a0we leverage the ever-changing social landscape to the benefit<\/span><span data-contrast=\"auto\">\u00a0of our<\/span><span data-contrast=\"auto\">\u00a0brand<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">our\u00a0<\/span><span data-contrast=\"auto\">customers<\/span><span data-contrast=\"auto\">\u00a0&#8212; a<\/span><span data-contrast=\"auto\">nd\u00a0<\/span><span data-contrast=\"auto\">this\u00a0<\/span><span data-contrast=\"auto\">is just one element of the mix<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now it\u2019s your turn.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">H<\/span><span data-contrast=\"auto\">ow\u00a0<\/span><span data-contrast=\"auto\">is\u00a0<\/span><i><span data-contrast=\"auto\">your<\/span><\/i><span data-contrast=\"auto\">\u00a0organization\u00a0<\/span><span data-contrast=\"auto\">is\u00a0<\/span><span data-contrast=\"auto\">leveraging social to contribute to the customer experience?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Join the conversation:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/MSFT_Business\"><span data-contrast=\"none\">@MSFT_Business<\/span><\/a><span data-contrast=\"none\">\u202fon Twitter\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/MicrosoftinBusiness\/\"><span data-contrast=\"none\">Microsoft in Business<\/span><\/a><span data-contrast=\"none\">\u00a0on Facebook\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/valbeau\/\"><span data-contrast=\"none\">Follow Valerie\u00a0<\/span><\/a><span data-contrast=\"none\">on LinkedIn<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Microsoft Customer Experience Center (CXC) is an internal organization that operates social engagement programs on behalf of over 35 core brands across the company, and the social connections that this team drives are key to how we break through the noise.<\/p>\n","protected":false},"author":438,"featured_media":32946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1536],"post_tag":[1692],"content-type":[1079],"coauthors":[1108],"class_list":["post-32400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-transformation","tag-media","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement - Microsoft in Business Blogs\" \/>\n<meta property=\"og:description\" content=\"The Microsoft Customer Experience Center (CXC) is an internal organization that operates social engagement programs on behalf of over 35 core brands across the company, and the social connections that this team drives are key to how we break through the noise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft in Business Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-13T20:56:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-01T18:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valerie Beaulieu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valerie Beaulieu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\"},\"author\":[{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/author\/valerie-beaulieu\/\",\"@type\":\"Person\",\"@name\":\"Valerie Beaulieu\"}],\"headline\":\"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement\",\"datePublished\":\"2019-05-13T20:56:53+00:00\",\"dateModified\":\"2019-11-01T18:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#organization\"},\"image\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg\",\"keywords\":[\"Media\"],\"articleSection\":[\"Business transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\",\"url\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\",\"name\":\"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement - Microsoft in Business Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg\",\"datePublished\":\"2019-05-13T20:56:53+00:00\",\"dateModified\":\"2019-11-01T18:33:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage\",\"url\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg\",\"contentUrl\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg\",\"width\":640,\"height\":360,\"caption\":\"Open workspace\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#website\",\"url\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/\",\"name\":\"Microsoft in Business Blogs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#organization\",\"name\":\"Microsoft in Business Blogs\",\"url\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg\",\"contentUrl\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg\",\"width\":400,\"height\":400,\"caption\":\"Microsoft in Business Blogs\"},\"image\":{\"@id\":\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement - Microsoft in Business Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement - Microsoft in Business Blogs","og_description":"The Microsoft Customer Experience Center (CXC) is an internal organization that operates social engagement programs on behalf of over 35 core brands across the company, and the social connections that this team drives are key to how we break through the noise.","og_url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/","og_site_name":"Microsoft in Business Blogs","article_published_time":"2019-05-13T20:56:53+00:00","article_modified_time":"2019-11-01T18:33:03+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg","type":"image\/jpeg"}],"author":"Valerie Beaulieu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Valerie Beaulieu","Est. reading time":"3 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#article","isPartOf":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/"},"author":[{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/author\/valerie-beaulieu\/","@type":"Person","@name":"Valerie Beaulieu"}],"headline":"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement","datePublished":"2019-05-13T20:56:53+00:00","dateModified":"2019-11-01T18:33:03+00:00","mainEntityOfPage":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/"},"wordCount":765,"publisher":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#organization"},"image":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg","keywords":["Media"],"articleSection":["Business transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/","url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/","name":"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement - Microsoft in Business Blogs","isPartOf":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage"},"image":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg","datePublished":"2019-05-13T20:56:53+00:00","dateModified":"2019-11-01T18:33:03+00:00","breadcrumb":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#primaryimage","url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg","contentUrl":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/05\/CXC-Blog-Header-640x360.jpg","width":640,"height":360,"caption":"Open workspace"},{"@type":"BreadcrumbList","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/05\/13\/standing-out-in-the-digital-clutter-4-learnings-from-microsoft-us-social-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/"},{"@type":"ListItem","position":2,"name":"Standing out in the Digital clutter: 4 learnings from Microsoft US social engagement"}]},{"@type":"WebSite","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#website","url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/","name":"Microsoft in Business Blogs","description":"","publisher":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#organization","name":"Microsoft in Business Blogs","url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/","url":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg","contentUrl":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2018\/07\/R6wl9gWl_400x400.jpg","width":400,"height":400,"caption":"Microsoft in Business Blogs"},"image":{"@id":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/#\/schema\/logo\/image\/"}}]}},"msxcm_animated_featured_image":null,"_links":{"self":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/posts\/32400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/users\/438"}],"replies":[{"embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/comments?post=32400"}],"version-history":[{"count":0,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/posts\/32400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/media\/32946"}],"wp:attachment":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/media?parent=32400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/categories?post=32400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/post_tag?post=32400"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/content-type?post=32400"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-json\/wp\/v2\/coauthors?post=32400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}