{"id":34104,"date":"2019-07-01T09:14:39","date_gmt":"2019-07-01T09:14:39","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/industry\/blog\/?p=34104"},"modified":"2019-11-01T18:02:48","modified_gmt":"2019-11-01T18:02:48","slug":"introducing-episode-2-of-learning-from-leaders-with-nick-ragone","status":"publish","type":"post","link":"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/07\/01\/introducing-episode-2-of-learning-from-leaders-with-nick-ragone\/","title":{"rendered":"A modern healthcare marketing story, Learning From Leaders, Episode 2"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Video Player\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/videoplayer\/embed\/RE3cGeu\" class=\"c-video\" frameborder=\"0\" width=\"960\" height=\"540\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">When you think about healthcare, the first thing that comes to mind probably isn\u2019t marketing. Yet as the digital age has unfolded, transforming every industry, unexpected configurations arise.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On this episode of Microsoft\u2019s\u00a0<\/span><i><span data-contrast=\"auto\">Learning From Leaders<\/span><\/i><span data-contrast=\"auto\">, we meet Nick\u00a0<\/span><span data-contrast=\"auto\">Ragone<\/span><span data-contrast=\"auto\">, EVP and Chief Marketing &amp; Communications Officer of Ascension, the nation\u2019s leading Catholic &amp; Non-Profit Health Care System.\u00a0<\/span><span data-contrast=\"auto\">Ragone<\/span><span data-contrast=\"auto\">\u00a0didn\u2019t start out his career in marketing, but his personal story of change illustrates the way that skills flow across industries as people take new roles.\u00a0<\/span><span data-contrast=\"auto\">Ragone<\/span><span data-contrast=\"auto\">\u00a0shares how he charted a course from being a lawyer and telling stories in the courtroom to telling stories in the court of public opinion as Ascension\u2019s Chief Marketing Officer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That personal journey is reflected in the way that Ascension itself changed in the years that\u00a0<\/span><span data-contrast=\"auto\">Ragone<\/span><span data-contrast=\"auto\">\u00a0has been with the company: a transformation that took it from being a holding company that encompassed twenty brands, to an operating company with a singular message about their role in the world. These changes have led\u00a0<\/span><span data-contrast=\"auto\">Ragone<\/span><span data-contrast=\"auto\">\u00a0to embrace and understand the principles of large scale change management, a position that so many business leaders\u00a0<\/span><span data-contrast=\"auto\">are addressing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the digital era has unfolded, healthcare companies like Ascension have found themselves facing newly empowered consumers. Even with a fundamental service like healthcare, digital has transformed what people expect from the user experience.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">The end result has seen marketing become a central tool in the transformation of healthcare, and that has put\u00a0<\/span><span data-contrast=\"auto\">Ragone\u2019s<\/span><span data-contrast=\"auto\">\u00a0storytelling abilities to work.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThink about the simple shar<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">able story,\u201d says\u00a0<\/span><span data-contrast=\"auto\">Ragone<\/span><span data-contrast=\"auto\">, \u201cdon\u2019t overthink it. If you tell someone the story and they can\u2019t tell it to someone else, it\u2019s not a shareable story.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The modern CMO\u2019s stories encompass data and analytics, people and big ideas, all while helping to define for consumers just what a great end-to-end experience should be.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Visit aka.ms\/<\/span><span data-contrast=\"auto\">microsoftinmarketing<\/span><span data-contrast=\"auto\">\u00a0to learn more about modern marketing at Microsoft.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Learning From Leaders is a Microsoft thought leadership series of in-depth conversations with executives at firms who are facing the challenges of the digital age head-on. Each episode features insight from leaders whose clear vision of the future is guiding them to a path of embracing change, made possible by a mindset of continual learning.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><!-- start podcast banner --><\/p>\n<div style=\"padding: 20px 0px\">\n<div style=\"border: 2px solid #0078d4;width: 100%;max-width: 600px\">\n<table style=\"border-color: #ffffff !important\" role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"border-bottom: 1px solid #ffffff !important\">\n<td style=\"vertical-align: middle;padding: 0 20px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/09\/podcast_banner_microphone_icon_180x180.png\" alt=\"Microphone icon.\" width=\"90\" height=\"90\" border=\"0\" \/><\/td>\n<td style=\"vertical-align: middle\">\n<h3>Listen to all episodes of the <em><strong>Learning\u00a0from\u00a0Leaders<\/strong><\/em>\u00a0podcast:<\/h3>\n<p><a style=\"color: #0078d4;text-decoration: underline\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/microsoft-in-business-podcast\/id1464765450\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a> | <a style=\"color: #0078d4;text-decoration: underline\" href=\"https:\/\/overcast.fm\/itunes1464765450\/microsoft-in-business-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Overcast<\/a> | <a style=\"color: #0078d4;text-decoration: underline\" href=\"https:\/\/soundcloud.com\/user-527783513\" target=\"_blank\" rel=\"noopener noreferrer\">Soundcloud<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p><!-- end podcast banner --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about healthcare, the first thing that comes to mind probably isn\u2019t marketing. Yet as the digital age has unfolded, transforming every industry, unexpected configurations arise.<\/p>\n","protected":false},"author":182,"featured_media":34575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1536],"post_tag":[101],"content-type":[1079],"coauthors":[582],"class_list":["post-34104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-transformation","tag-healthcare","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A modern healthcare marketing story, Learning From Leaders, Episode 2 - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/07\/01\/introducing-episode-2-of-learning-from-leaders-with-nick-ragone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A modern healthcare marketing story, Learning From Leaders, Episode 2 - Microsoft in Business Blogs\" \/>\n<meta property=\"og:description\" content=\"When you think about healthcare, the first thing that comes to mind probably isn\u2019t marketing. 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