The era of AI is here, and there is a lot of discussion about the potential of AI to reimagine customer and marketing insights. I\u2019ve been speaking with marketing leaders to learn how their teams are leading the way and using generative AI across marketing stages to elevate customer insights and messaging. I\u2019m excited to share these successes and learnings in this blog series and my podcast.<\/p>\n\n\n\n
Marketing teams that are using generative AI to shape customer outreach are finding a competitive advantage. For every dollar that a company invests in AI, there is an average return of $3.50, according to an IDC survey<\/a> of business leaders worldwide. Now is the time to discover how generative AI can move your company forward with deeper customer insights.<\/p>\n\n\n\n Generative AI offers the opportunity to create new experiences, gain better insights, and facilitate more productivity for marketers and sellers. Understanding customers\u2019 needs helps marketing teams appeal to specific audiences. Most organizations are already using AI-powered tools to gather real-time customer and marketing insights from across their data estate to shape marketing and sales strategies.<\/p>\n\n\n\n In my discussion with Bill Hamilton, Vice President and Head of Marketing Technology and Worldwide Marketing Operations at Microsoft, he emphasized the significance of leveraging AI models to glean insights and enhance customer experiences. Through centralized data and AI-driven strategies, organizations can craft highly personalized marketing initiatives that deeply resonate with their target audience, driving long-term engagement and loyalty.<\/p>\n\n\n\n Ultimately, consolidated data makes it easier for teams to gather exciting new customer insights. \u201cThere is tremendous power in being able to tap into the first-party data that you have and apply these generative AI models to do new things,\u201d says\u00a0Hamilton.<\/p>\n\n\n\nUnlocking enhanced customer engagement with AI<\/h2>\n\n\n\n