{"id":13671,"date":"2026-04-16T10:00:00","date_gmt":"2026-04-16T17:00:00","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/?post_type=ms-industry&#038;p=13671"},"modified":"2026-04-16T10:27:08","modified_gmt":"2026-04-16T17:27:08","slug":"powering-intelligent-media-how-frontier-organizations-realize-a-return-on-intelligence-with-microsoft","status":"publish","type":"ms-industry","link":"https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2026\/04\/16\/powering-intelligent-media-how-frontier-organizations-realize-a-return-on-intelligence-with-microsoft\/","title":{"rendered":"Powering intelligent media: How frontier organizations realize a return on intelligence with Microsoft"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Media organizations are moving beyond siloed AI pilots toward enterprise\u2011wide adoption that connects intelligence across the content value chain. By embedding this intelligence across creation, operations, and monetization, organizations are turning AI into an operating advantage that delivers measurable impact at scale. Those that standardize AI as a core part of their workflows, grounded in enterprise data and governed&nbsp;end\u2011to\u2011end, are considered <a href=\"https:\/\/newed.any0.dpdns.org\/en-us\/worklab\/work-trend-index\/2025-the-year-the-frontier-firm-is-born\" target=\"_blank\" rel=\"noreferrer noopener\">Frontier&nbsp;Firms<\/a>. According to a&nbsp;<a href=\"https:\/\/marketingassets.microsoft.com\/gdc\/gdcvSFjHm\/original\" target=\"_blank\" rel=\"noreferrer noopener\">recent IDC study<\/a>, media organizations are realizing on average&nbsp;2.3 times&nbsp;return on generative and agentic AI initiatives, while leading companies are achieving up to 5&nbsp;times&nbsp;return.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e2167686b3b&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic.jpg\" alt=\"Infographic illustrating \u2018Return on Intelligence and Trust with Microsoft\u2019s unified AI platform,\u2019 showing 2.3x ROI from generative and agentic AI and metrics such as increased fan engagement, reduced transcription errors, faster real-time insights, billions of interactions, and significant time and cost savings across media, sports, and entertainment organizations.\" class=\"wp-image-13895\" srcset=\"https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic.jpg 2000w, https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic-300x169.jpg 300w, https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic-1024x576.jpg 1024w, https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic-768x432.jpg 768w, https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic-1536x864.jpg 1536w, https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MS-NAB-ROI-Infographic-809x455.jpg 809w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aka.ms\/MicrosoftMediaROIStories\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Frontier media organizations<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"return-on-intelligence-and-trust\">Return on intelligence and trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For media and entertainment organizations, unlocking value from AI at scale depends on two things:&nbsp;<strong>intelligence and trust<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built on three complementary elements\u2014<a href=\"https:\/\/learn.microsoft.com\/en-us\/microsoft-agent-365\/tooling-servers-overview\">Work IQ<\/a>, <a href=\"https:\/\/learn.microsoft.com\/en-us\/fabric\/iq\/overview\">Fabric IQ<\/a>, and <a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/foundry\/agents\/concepts\/what-is-foundry-iq?tabs=portal\">Foundry IQ<\/a>\u2014<strong>Microsoft IQ is the intelligence layer that connects AI, data, and context across the media value chain<\/strong>. It gives AI agents a deep understanding of how creative teams work, how content moves through production and distribution, and how business decisions are made. This shared intelligence accelerates content creation, personalizes audience engagement, streamlines operations, and opens new paths to monetization\u2014all while keeping human intent and creativity at the center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of&nbsp;this&nbsp;works without trust. Media organizations&nbsp;operate&nbsp;under intense intellectual property (IP), regulatory,&nbsp;anti-piracy,&nbsp;and contractual constraints. Frontier transformation depends on intelligence that is secure, governed, and observable by design. Microsoft delivers this through an&nbsp;<strong>AI control plane<\/strong>, with <strong>Agent 365<\/strong>&nbsp;providing unified governance, identity, and observability across agents\u2014ensuring they are discoverable, auditable, and&nbsp;policy\u2011controlled&nbsp;as they operate across creative, operational, and business workflows. Combined with Microsoft\u2019s end\u2011to\u2011end security and compliance stack\u2014spanning Microsoft Entra, Microsoft Purview, Microsoft&nbsp;Defender, Fabric, and Foundry\u2014media organizations can scale AI confidently while protecting creative IP&nbsp;on a&nbsp;global scale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At&nbsp;<a href=\"https:\/\/aka.ms\/MicrosoftNAB2026\" target=\"_blank\" rel=\"noreferrer noopener\">NAB Show 2026<\/a>, Microsoft is showcasing how media companies can move beyond experimentation to real business impact with AI. Through a single, unified platform that brings together AI, data, intelligence, and governance, Microsoft enables connected, actionable insights that help media organizations use intelligent work, AI-powered creation, agentic operations, and new growth with AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more to see where frontier media organizations are already achieving this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"intelligent-work\">Intelligent work<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Frontier media organizations start by transforming how people work. Instead of being spread across dashboards and systems, intelligence shows up directly in the flow of work through&nbsp;<strong>Copilot, agents, and Microsoft IQ<\/strong>. See how a few examples of frontier media organizations are embedding intelligence into everyday work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong><a href=\"https:\/\/news.microsoft.com\/source\/2026\/04\/08\/microsoft-and-publicis-groupe-expand-their-strategic-partnership-to-power-the-future-of-agentic-marketing-for-businesses-worldwide\/?msockid=28e6de25393b674d1c2bca9a38a766e6\">Publicis Groupe<\/a><\/strong>&nbsp;announced it is expanding its partnership with Microsoft to enable intelligent, agent\u2011driven work for its more than 110,000 employees while powering the future of agentic marketing for its customers worldwide. Publicis is rolling out Microsoft 365 Copilot across its workforce to embed AI into daily work. Additionally, Publicis Sapient\u2019s Slingshot framework will use Microsoft\u2019s cloud, while Sapient AI solutions will integrate Microsoft Copilot Studio, Microsoft Agent 365, and Microsoft IQ, enabling customers to embed AI directly into core business processes. Sapient\u2019s Bodhi platform will then allow organizations to deploy and scale secure, enterprise-grade AI agents across the business. The partnership is anchored in Epsilon, Publicis\u2019 IP intelligence layer. AI agents built on Microsoft Fabric and powered by Epsilon will be able to reason, decide, and act on trusted, real-world data, to deliver impact that extends beyond model performance to sustained business value.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The&nbsp;<strong><a href=\"https:\/\/news.microsoft.com\/source\/features\/digital-transformation\/the-new-york-jets-are-happy-to-have-a-titan-in-their-corner-at-the-nfl-draft?msockid=28e6de25393b674d1c2bca9a38a766e6\">New York Jets<\/a><\/strong>&nbsp;are using technology to turn one of the most high\u2011pressure moments in sports\u2014the NFL Draft\u2014into an example of intelligent work in action. Through their Microsoft powered Titan platform and Copilot enabled tools, coaches, scouts, and front office leaders bring together film, analytics, historical data, and real\u2011time insights to make faster, better\u2011informed decisions. By augmenting human expertise with AI and cloud intelligence, the Jets show how intelligent work helps teams operate with speed, alignment, and confidence when every decision matters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together, these organizations show how intelligent work starts by meeting people where they already work and embedding intelligence directly into daily media workflows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-powered-creation\">AI-powered creation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For creators and content teams, intelligence must move as fast as the moment. Frontier media organizations connect content, audience signals, and creative context in real-time, so insight immediately translates into action. See how frontier media organizations are using AI-powered creativity to scale their content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Collective Artists Network&nbsp;<\/strong>is working with Microsoft to support creators with AI-native content systems that keep human storytelling at the center. By embedding intelligence into filmmaking workflows, the collaboration aims to help teams iterate faster while preserving director-led creative vision.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote has-quote-default-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>We\u2019re using technology being developed here in India to take our culture and history to a global audience, at a scale that wasn\u2019t possible earlier. For us, this is a long-term priority, building stories that are rooted in who we are, but can travel anywhere in the world<\/em>.<\/p>\n<cite>\u2014Vijay Subramaniam, Founder and Group CEO, Collective Artists Network<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">The&nbsp;<strong>NBA<\/strong>&nbsp;uses&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/ai\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure AI<\/a>&nbsp;to power dynamic highlights, real\u2011time stats, and in-game insights embedded directly into fan touchpoints like the NBA App\u2014bringing fans closer to the action through personalized, data\u2011driven experiences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft has also announced new&nbsp;<strong><a href=\"https:\/\/techcommunity.microsoft.com\/blog\/azure-ai-foundry-blog\/introducing-mai-transcribe-1-mai-voice-1-and-mai-image-2-in-microsoft-foundry\/4507787\">Microsoft AI models in Microsoft Foundry and Microsoft AI Playground<\/a>&nbsp;<\/strong>to help media organizations further accelerate this shift. MAI-Transcribe-1 delivers state-of-the-art speech-to-text transcription across the top 25 most-used languages.<sup>1<\/sup>&nbsp;MAI-Voice-1 generates natural, realistic speech, that preserves speaker identity even across long-form content. MAI-Image-2 was created with photographers, designers, and visual storytellers, delivering natural lighting, accurate skin tones and texture, and clear in-image text for diagrams, layouts, and graphics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empowering creators is not about adding AI features. It is about orchestrating intelligence across content, data, and delivery\u2014so creativity becomes action in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agentic-operations\">Agentic operations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most profound transformation in media today is operational. Frontier organizations are embedding intelligence across the entire media supply chain\u2014from production and post to rights, distribution, and monetization\u2014using <strong>agentic systems<\/strong>&nbsp;to replace manual handoffs with coordinated, end-to-end workflows.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Penguin Random House<\/strong>&nbsp;is using&nbsp;agentic&nbsp;AI to modernize accessibility at scale, embedding governance and human oversight into core publishing workflows to improve efficiency and compliance.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote has-quote-default-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Penguin  Random House&nbsp;leverages&nbsp;Azure AI to scale the creation of high\u2011quality, context\u2011aware Alt-Text content across our&nbsp;e-book catalog. This initiative advances our accessibility commitments while materially reducing manual effort, cost, and operational complexity. By embedding Azure OpenAI into our accessibility workflow\u202fwith a human\u2011in\u2011the\u2011loop governance model, we can generate image descriptions at scale, strengthening regulatory compliance and enabling a more accessible and efficient publishing process<\/em>.&nbsp;<\/p>\n<cite>\u2014Christopher\u202fHart, CIO Penguin Random House&nbsp;<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/newed.any0.dpdns.org\/en\/customers\/story\/26191-itf-licensing-uk-ltd-azure\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The International Tennis Federation (ITF)<\/strong><\/a>&nbsp;is using Microsoft Azure and AI orchestration to power a real\u2011time intelligence platform that unifies match telemetry and delivers instant, on\u2011court insights to coaches and players. By processing more than 700,000 data points per match and generating over 1,500 statistical combinations in real time, the ITF is enabling teams to make faster, data\u2011driven decisions during play through applications like Match Insights, helping standardize access to advanced analytics across more than 140 competing nations regardless of their resources.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/newed.any0.dpdns.org\/en\/customers\/story\/25674-kantar-microsoft-copilot-studio\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar<\/strong><\/a>&nbsp;is using Microsoft Copilot Studio to deploy teams of AI agents that automate complex data preparation tasks across its global operations. By breaking down manual workflows such as translating documents, validating policies, and organizing HR content into smaller subtasks handled by specialized agents, Kantar enabled its People Team to clean, tag, and structure 4,000 artifacts into 400 policy documents in just six weeks, laying the operational foundation for scalable, agent\u2011driven workflows that support employee queries across 60 countries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With&nbsp;<strong>Foundry IQ and Fabric IQ<\/strong>, agents now operate with shared context across data, workflows, and knowledge\u2014allowing operations to scale without chaos and intelligence to move end-to-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional partner solutions continue to enable agentic operations:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>swXtch.io&nbsp;<\/strong>will introduce swXtch.ai and the&nbsp;<a href=\"https:\/\/aka.ms\/swXtch.io_NABannouncement\" target=\"_blank\" rel=\"noreferrer noopener\">swXtch AI Router<\/a>, a platform that integrates with Microsoft Fabric and NVIDIA AI to enable real-time AI in live media workflows through a simple chat-driven interface, reducing the need for custom pipelines or specialized expertise.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newed.any0.dpdns.org\/en-us\/ai\" target=\"_blank\" rel=\"noreferrer noopener\">Get the AI Decision Brief<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"new-growth-with-ai\">New growth with AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The clearest signal of frontier leadership is how media organizations innovate. Instead of experimenting at the edges, leaders are building&nbsp;<strong>AI<\/strong>\u2011<strong>native platforms<\/strong> that unlock entirely new creative and commercial opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See how some of these frontier organizations have experienced new growth with AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Microsoft recently&nbsp;<a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/?msockid=28e6de25393b674d1c2bca9a38a766e6\">announced&nbsp;a partnership<\/a> with the <strong>Mercedes<\/strong>\u2011<strong>AMG PETRONAS Formula 1 Team<\/strong>&nbsp;to apply cloud and enterprise AI across race strategy, team&nbsp;operations&nbsp;and business intelligence, transforming massive volumes of telemetry into&nbsp;real\u2011time&nbsp;intelligence from the factory to the circuit. With each car generating more than a million data points per second, Microsoft technology helps turn complex race data into faster insights that power smarter decisions and more effective strategies in the moments that matter most. Together, the companies are harnessing data as intelligence to drive performance and strategy, enabling teams to move from raw information to&nbsp;sustained&nbsp;competitive advantage both on and off&nbsp;the track.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/newed.any0.dpdns.org\/en\/customers\/story\/24324-art-basel-azure-ai-foundry\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Art Basel<\/strong><\/a>&nbsp;is using Microsoft Foundry to power the Art Basel Companion app, unlocking new digital pathways for audience growth and artist discovery across its global fairs. With AI\u2011powered features such as personalized recommendations and instant artwork recognition through the Art Basel Lens, the platform creates new opportunities for deeper visitor engagement\u2014helping attract new audiences, increase return visits, and expand how collectors and fans interact with galleries through AI\u2011enabled discovery.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">The&nbsp;<a href=\"https:\/\/newed.any0.dpdns.org\/en\/customers\/story\/25725-premier-league-azure-ai-foundry\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Premier League<\/strong><\/a>&nbsp;is using Azure AI and Foundry to unify decades of match statistics, editorial content, and video into real\u2011time, personalized digital experiences for its global fanbase. By enabling rapid innovation through agentic AI and real\u2011time personalization, the League has unlocked new forms of fan engagement across its owned platforms, driving a 20% year\u2011over\u2011year increase in engagement and activating more than 60 million users in the early months of rollout.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additional partner solutions continue to unlock new growth with AI:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SymphonyAI\u2019s<\/strong>&nbsp;Revedia is an AI\u2011first platform supporting over $40B in industry content revenue, rapidly ingesting and normalizing third\u2011party data to deliver accurate revenue and viewership insights at scale. Beyond data management, the&nbsp;<a href=\"https:\/\/marketplace.microsoft.com\/en-us\/product\/media-symphonyai1712171131557.revedia_saas?OCID=AIDcmmcck6s5zt_SEM__k_3a6dfe633d0f14c2bf9b97b672a1fe08_k_&amp;tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Revedia Suite<\/a>&nbsp;provides prescriptive intelligence\u2014recommending actions and forecasting outcomes to maximize distribution performance and revenue. Revedia is trusted by a broad cross\u2011section of the media industry, including major studios, broadcasters, cable networks, and Direct-to-Consumer (D2C) platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft and&nbsp;<strong>MediaKind<\/strong>&nbsp;partnership&nbsp;continues&nbsp;to accelerate, with MK.IO emerging&nbsp;as the proven cloud-native streaming platform for live sports. Built on Azure,\u202f<a href=\"https:\/\/www.mediakind.com\/news\/mediakind-supports-dazns-global-streaming-of-fifa-club-world-cup-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">MK.IO<\/a>\u202fsupported DAZN\u2019s delivery of the FIFA Club World Cup 2025, streaming 63 matches to audiences across over 200 markets with consistent, broadcast-quality performance. It reflects a broader industry shift toward platforms that combine reliability with the agility of API-driven services. A transformation&nbsp;MediaKind&nbsp;is&nbsp;showcasing&nbsp;at NAB 2026 through\u202fMK.IO\u2019s self-serve platform and large language model (LLM)-optimized documentation, with live demonstrations in Microsoft\u2019s booth highlighting AI-assisted workflows in action. This momentum continues to grow through&nbsp;MediaKind&nbsp;and Microsoft\u2019s collaboration on some of the most prestigious sports ecosystems in the world, including ongoing work supporting top-tier football experiences such as the Premier League.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"join-us-at-nab-show-2026\">Join us at NAB Show 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Frontier media organizations are already proving what is possible when intelligence, data, and trust come together on a single platform. Join Microsoft at&nbsp;<a href=\"https:\/\/www.nabshow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NAB Show 2026<\/strong><\/a>&nbsp;to see how&nbsp;<strong>Copilot, agents, Microsoft IQ, Foundry, and Fabric<\/strong>&nbsp;come to life through real deployments, live demos, and customer stories shaping the future of media.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aka.ms\/MicrosoftNAB2026\" target=\"_blank\" rel=\"noreferrer noopener\">Explore more about Microsoft at NAB Show 2026<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>&nbsp;Top 25 languages by Microsoft product usage<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Microsoft helps media organizations scale AI across creation, operations, and monetization for measurable impact at NAB Show 2026.<\/p>\n","protected":false},"author":35,"featured_media":13680,"template":"","categories":[1309],"tags":[1374,1464,1466,146],"content-type":[118],"job-function":[],"coauthors":[1520],"class_list":["post-13671","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-media-and-entertainment","tag-ai","tag-azure","tag-copilot","tag-generative-ai","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powering intelligent media: How frontier organizations realize a return on intelligence with Microsoft | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Media companies are using Microsoft AI to scale intelligent operations, personalize engagement, and unlock new monetization opportunities. 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