{"id":3170,"date":"2024-08-22T10:00:00","date_gmt":"2024-08-22T17:00:00","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/en-us\/innovation\/blog\/ms-industry\/microsoft-at-ibc2024-reimagining-media-with-ai\/"},"modified":"2026-04-09T08:58:55","modified_gmt":"2026-04-09T15:58:55","slug":"microsoft-at-ibc2024-reimagining-media-with-ai","status":"publish","type":"ms-industry","link":"https:\/\/newed.any0.dpdns.org\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2024\/08\/22\/microsoft-at-ibc2024-reimagining-media-with-ai\/","title":{"rendered":"Microsoft at IBC2024: Reimagining media with AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Delivering innovation and connecting communities, IBC2024 is where the future of the global media and entertainment industry is redefined. IBC brings together the creative, technology, and business communities to collaborate, learn, and unlock new opportunities by energizing the market, enabling content everywhere, and exploring new trends. Microsoft is excited to participate in IBC\u2019s event again this year in Amsterdam and we look forward to seeing you. Here\u2019s <a href=\"#how-to\">how to make the most of your time with us<\/a> at the event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"join-microsoft-at-ibc2024\">Join Microsoft at IBC2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Microsoft, AI isn\u2019t just a buzzword; it\u2019s a transformational force that is revolutionizing the way people work, collaborate, and innovate. Whether you are looking to optimize your operations, unlock new monetization opportunities, or empower your content creators, at IBC2024 you will see how we have moved beyond the AI hype and are deploying this technology with <a href=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/media-entertainment\">cutting-edge solutions<\/a> tailored specifically for the media industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1493646763.jpg\" alt=\"Image of video equipment filming a live stage.\" class=\"wp-image-118121\" style=\"width:723px;height:auto\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity to engage with so many customers, partners, and colleagues during this action-packed event deepens my excitement and optimism for the future of our industry. I always depart from Amsterdam feeling inspired by the creativity, innovation, and thought leadership showcased across the panels and presentations. Above all, it&#8217;s a joy to catch up with everyone and make new connections.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/show.ibc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register for IBC2024<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\">How to make the most of your time with Microsoft at IBC2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visit-our-booth-located-in-hall14-a14-to-experience-how-we-are-reimagining-media-with-ai\">Visit our booth (located in Hall14, A14) to experience how we are reimagining media with AI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Explore the power of AI<\/strong>: Unleash your creativity by crafting your own avatar with the assistance of <a href=\"https:\/\/designer.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Designer<\/a>. Transform yourself into a whimsical cartoon, a classic Renaissance painting, a superhero character, or any fantastical creation you can imagine. Let the fun begin!\u202f<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Attend our demos<\/strong>: We have a great lineup of demos showcasing how you can optimize your operations, unlock new monetization opportunities, and empower your content creators with cutting-edge Azure products and Microsoft partners.\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Enhance content searches<\/strong> with natural language scene descriptions by integrating new multimodal capabilities from Azure AI with IPV\u2019s Curator Media Asset Management (MAM) product. <a href=\"https:\/\/www.ipv.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demonstrated by IPV<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Verify authentic content using Microsoft\u2019s Content Integrity suite<\/strong>, which provides end-to-end Coalition for Content Provenance and Authenticity (C2PA). Identify rogue viewing sessions to combat piracy in real-time, using EZDRM\u2019s anti-piracy proof of concept (POC). Presented by <a href=\"https:\/\/contentintegrity.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Integrity<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Analyze email marketing lists and predict user behavior<\/strong>: Uncover strategic insights and optimize marketing campaigns using Yobi\u2019s engine. <a href=\"https:\/\/yobi.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demonstrated by Yobi<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Create an interactive second-screen experience<\/strong> designed to accompany free ad-supported streaming television (FAST) channel distribution, using the integration of Microsoft Azure PlayFab and Azure OpenAI Service. This interactive e-commerce experience highlights how viewers can seamlessly interact with content, driving deeper engagement and new monetization opportunities. <a href=\"https:\/\/obt.live\/\" target=\"_blank\" rel=\"noreferrer noopener\">Showcased by OBT Live<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Leverage AI assisted storytelling<\/strong> across script, production, and postproduction for content creation. Presented by <a href=\"https:\/\/support-partners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Support Partners<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Maintain the original speaker\u2019s voice<\/strong> using Azure AI-powered video translation services, featuring contextually accurate translation with voice cloning. <a href=\"https:\/\/www.cognizant.com\/us\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Demonstrated by Cognizant<\/a>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Visit the Microsoft Copilot lounge<\/strong>: The lounge will highlight various Copilot applications across the media ecosystem, including an advanced over the top (OTT) platform demo by UIC Digital and PwC, integrating AI copilot capabilities for personalized, real-time interactions and insights using sports content. A marketing demo will show the power of Copilot and Microsoft Fabric for data-driven conversations. Support Partners will showcase a series of content creation copilots spanning script analysis, casting and production, and editing.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"learn-more-from-microsoft-and-industry-experts-at-these-insight-packed-content-sessions\">Learn more from Microsoft and industry experts at these insight-packed content sessions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Transforming Media Production with AI: Insights and Innovations<\/strong><br>Join experts from Microsoft, Disney, Adobe, and Support Partners as they explore AI&#8217;s transformative impact on media production. This panel will showcase real-world applications for scriptwriting, storyboarding, production management, and post-production enhancements, with insights drawn from active AI projects\u2014highlighting efficiency gains and innovation. Taking place in Hall 14, Content Everywhere Theater on Saturday, September 14, 2024 from 1:30 PM to 2:10 PM CEST.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Unlocking Monetization panel<\/strong><br>Explore how emerging data science, machine learning, and conversational AI are revolutionizing media monetization. This session covers first-party consented data, connected TV, and second-screen apps driving omni-channel e-commerce experiences. Learn how these advancements are reshaping consumer demand and opening new monetization avenues for media brands. Taking place in Hall 14, Content Everywhere Theater on Sunday, September 15, 2024 from 12:15 PM to 12:35 PM CEST.\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Presented by Microsoft, Yobi, and Fremantle.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>AI-Powered Interactive Marketing: Bringing Characters to Life<\/strong><br>Join Microsoft as we explore how generative AI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will demonstrate how studios can streamline previsualization workflows and enhance promotional marketing for animation. Discover how these AI-powered technologies are broadly applicable across the media industry for bringing characters to life. Taking place in Hall 14, Content Everywhere Theater on Friday, September 13, 2024 from 12:15 PM to 12:35 PM CEST.&nbsp;\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Presented by Microsoft and Support Partners.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meet-the-microsoft-team\">Meet the Microsoft team&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Confirmed attendees so far include<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Silvia Candiani, Vice President Worldwide Telecommunications, Media and Gaming.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Paige Johnson, Vice President Global Media and Entertainment Industry Marketing.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Simon Crownshaw,\u202fWorldwide Strategy Director Media and Entertainment.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Andy Beach,\u202fChief Technology Officer of Media and Entertainment.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Federico Suria, EMEA Regional Business Lead Telecommunications and Media.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Andrew Jenks, Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity at Microsoft.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Craig Ashley, Director Global Media and Entertainment Industry Marketing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Join Microsoft at IBC2024 to see how we are reimagining media with AI. We are looking forward to seeing you!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-s-commitment-to-the-media-and-entertainment-industry\">Microsoft\u2019s commitment to the media and entertainment industry\u202f&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft enables media organizations to achieve more through a trusted and secure platform, built to empower content creators and distributors, enhance the viewer experience, and reimagine monetization strategies. More information can be found on the <a href=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/media-entertainment\">Microsoft media and entertainment industry solutions<\/a> website.<\/p>\n\n\n\n<div class=\"alignwide is-style-inline wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t<h2 class=\"wp-block-heading\">Microsoft at IBC2024<\/h2><p class=\"wp-block-paragraph\">Gain critical insights, share expertise, and unlock business opportunities<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-full-width-on-mobile\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/show.ibc.org\/\">Explore the event<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newed.any0.dpdns.org\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/04\/Mediaboard-6259f2a6c4c40.png\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IBC2024 brings together the creative, technology, and business communities to collaborate, learn, and unlock new opportunities.<\/p>\n","protected":false},"author":0,"featured_media":11578,"template":"","categories":[1309],"tags":[1464,1522,1466,146],"content-type":[120],"job-function":[],"coauthors":[1520],"class_list":["post-3170","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-media-and-entertainment","tag-azure","tag-azure-openai-service","tag-copilot","tag-generative-ai","content-type-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft at IBC2024: Reimagining media with AI | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Microsoft is excited to participate in IBC2024\u2014bringing together the creative, technology, and business communities. 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