{"id":655998,"date":"2018-06-26T12:00:20","date_gmt":"2018-06-26T19:00:20","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/?post_type=msr-blog-post&p=655998"},"modified":"2020-05-15T11:05:10","modified_gmt":"2020-05-15T18:05:10","slug":"pride-at-microsoft-diversity-and-collaboration-lead-to-better-user-research","status":"publish","type":"msr-blog-post","link":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/articles\/pride-at-microsoft-diversity-and-collaboration-lead-to-better-user-research\/","title":{"rendered":"Pride at Microsoft: Diversity and collaboration lead to better user research"},"content":{"rendered":"

By Mateo Chavez (opens in new tab)<\/span><\/a><\/p>\n

\"Participants

Note: This article was originally published on June 26, 2018, on Medium<\/p><\/div>\n

What the Microsoft GLEAM Summit taught me about approaching user research with an open mind<\/h3>\n

As a user researcher with Microsoft Research + Insight (R+I), I spend a lot of time listening for and addressing people\u2019s articulated and unarticulated needs. I believe it\u2019s important to give time and space to reflecting before acting, and to not look at things through a predetermined filter. Even though I recognize there\u2019s a huge push for being numbers driven, I believe it\u2019s also important to be open to information and stories that can potentially transform you.<\/p>\n

Recently, I\u2019ve had the privilege of hearing my fellow queer community\u2019s stories at the second annual Microsoft GLEAM Summit. GLEAM is one part of Microsoft\u2019s commitment to the LGBTQIA+ community. Microsoft also shows up for this community at the Seattle Pride Parade, multiple on-campus events, and advocating for LGBTQIA+ people internally and externally through legal actions, such as partnerships with the United Nations to develop global standards that eliminate LGBTQIA+ discrimination in business.<\/p>\n

Although GLEAM is an acronym for \u201cGay and Lesbian Employees at Microsoft,\u201d its reach spans well beyond that. There is space reserved for all gender and sexual minorities (GSM) and their allies. GLEAM is one of Microsoft\u2019s largest global employee resource groups with more than 1,000 members around the world.<\/p>\n

GLEAM and the expansion of diversity<\/strong>
\n
\n<\/em>I attended our summit this past April in Toronto. My motivation for going was to understand interpersonal dynamics for different groups \u2014 not just employees who identify with the GSM community, but also race and other things not readily classified as \u201cdiversity.\u201d In my mind, diversity is much broader \u2014 it\u2019s also about working styles, how you identify and solve problems, and how you communicate. It\u2019s richer than what people often describe.<\/p>\n

https:\/\/www.youtube.com\/watch?v=hMTovGFG084&feature=emb_title<\/p>\n

I met Microsoft employees from different countries who work on various products across the company. Part of my role as a quantitative user researcher is curiosity, and I wanted to understand diversity from the perspective of how we all work within the system and how we think about the customer.<\/p>\n

The experience served as a humbling reminder that even though we all serve unique roles, understanding how to think and act as an ally is paramount because it fosters the collaboration necessary for us to create innovative solutions together. In the closing of the summit, a colleague said it best: \u201cIf we are to empower our customers around the globe to achieve more, we must empower ourselves as employees first.\u201d<\/p>\n

How inclusivity and diversity affect user research and help us build better products<\/strong><\/p>\n

So, what does \u201cempowering ourselves first\u201d look like? To me, it means creating and supporting a curious environment where people question not only others\u2019 perspectives, but also their own. Self-reflection is key.<\/p>\n

I might not understand each person\u2019s individual responsibilities and educational backgrounds, but I can be mindful that my colleagues are probably not going to do everything in the way I might predict they would. Further, when I\u2019m conducting user research, remembering this helps minimize my expectations and assumptions to allow them to bring their best. If I\u2019m putting them in a box, so to speak, then I\u2019m limiting the success they can achieve.<\/p>\n

That means we must be inclusive of so many walks of life, most of which are going to be different from the employees we hire. We must be cognizant of the differences we have internally and in how we work together, but also of the things that are not represented within our colleagues. As diverse as our teams are, our customer base will always be much more diverse. We must be flexible with understanding their needs, which involves having empathy and listening. This is essential for creating products that are relevant, usable, and valuable for people across the world.<\/p>\n

How does diversity among research subjects and your colleagues affect your work? Do you have any additional thoughts or tips? Tweet us your thoughts at @MicrosoftRI (opens in new tab)<\/span><\/a> or like us on Facebook (opens in new tab)<\/span><\/a><\/strong> and join the conversation.<\/strong><\/p>\n

As a user researcher, Mateo Chavez finds themself constantly asking, “How do you know what you know?” Questioning and challenging assumptions is where Mateo finds the most purpose behind their work, and they do this by engaging in hypothesis-driven research. By collaborating with feature teams, Mateo is perpetually learning from and teaching about the customers they interact with and why it’s vital to make decisions based on their needs. With training rooted in experimental psychology, Mateo recognizes that customers are more than just clicks and keystrokes; instead, they are people with dynamic experiences and narratives that supply the colors Mateo uses to identify their patterns \u2013 a kaleidoscope, of sorts. Mateo thrives in creative environments, especially when working on interdisciplinary projects that involve disparate data-types. In their free time, Mateo loves to shop for clothes and be immersed in art.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

After attending the second annual GLEAM conference in 2018, one user researcher began approaching their work with an open mind. <\/p>\n","protected":false},"author":39057,"featured_media":656628,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-content-parent":616842,"msr_hide_image_in_river":0,"footnotes":""},"research-area":[],"msr-locale":[268875],"msr-post-option":[],"class_list":["post-655998","msr-blog-post","type-msr-blog-post","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_assoc_parent":{"id":616842,"type":"group"},"_links":{"self":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post\/655998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post"}],"about":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-blog-post"}],"author":[{"embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/users\/39057"}],"version-history":[{"count":17,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post\/655998\/revisions"}],"predecessor-version":[{"id":659475,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post\/655998\/revisions\/659475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/media\/656628"}],"wp:attachment":[{"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/media?parent=655998"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=655998"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=655998"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/newed.any0.dpdns.org\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=655998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}