SQL Server 2008 and Launch

We often get questions about our upcoming Launch event in Los Angeles on Feb. 27^th, and when SQL Server 2008 will actually ship. The two events are loosely connected but they are not the same. The Launch event in Los Angeles is actually a marketing event designed to tell the world about SQL Server 2008, Visual Studio 2008 and Windows Server 2008. The Launch event allows the marketing teams for each product to efficiently deliver in-depth product information to our customers, partners and to our own sales field. Since all three Microsoft products are being Released to Manufacturing (RTM) within months of each other, it makes sense for us to create a single event for delivering information about these exciting new releases. As a result, the Launch event provides IT Professionals, Developers and Software Enthusists alike with an exciting and convenient way to have fun learning about all three products in one place. In honor of our customers worldwide, the Launch event is called “Heroes Happen Here”.