{"id":4978,"date":"2026-04-02T09:00:00","date_gmt":"2026-04-02T16:00:00","guid":{"rendered":"https:\/\/newed.any0.dpdns.org\/en-us\/startups\/blog\/?p=4978"},"modified":"2026-04-03T08:47:11","modified_gmt":"2026-04-03T15:47:11","slug":"a-faster-go-to-market-path-for-startups-intellectual-property-co-sell-at-microsoft-for-startups","status":"publish","type":"post","link":"https:\/\/newed.any0.dpdns.org\/en-us\/startups\/blog\/a-faster-go-to-market-path-for-startups-intellectual-property-co-sell-at-microsoft-for-startups\/","title":{"rendered":"A faster go-to-market path for startups: Intellectual Property co-sell at Microsoft for Startups"},"content":{"rendered":"\n

\n Selling to enterprise customers takes time. Even when a startup has a strong product, large organizations move cautiously. They require strict security and compliance standards and often prefer to buy from vendors they already trust.\n<\/p>\n\n\n\n

Microsoft for Startups is focused on helping founders break through those barriers. That is why we are introducing an Intellectual Property (IP) co-sell acceleration opportunity for qualified startups. In simple terms, IP co-sell means your software solution is approved to be sold through Microsoft\u2019s commercial channels so customers can buy it through Microsoft Marketplace, and Microsoft sellers can include it when they build solutions with their customers. <\/p>\n\n\n\n

If you are building an enterprise-ready solution and looking to accelerate your path to market, <\/strong>Microsoft for Startups<\/a> <\/strong>can help.<\/p>\n\n\n\n

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Apply for Microsoft for Startups<\/a><\/div>\n<\/div>\n\n\n\n

Why enterprise customer sales are hard for startups<\/h2>\n\n\n\n

\n For many founders, the hardest part of building a company is not developing the product. It is getting large organizations to adopt it.\n<\/p>\n\n\n\n

\n Enterprise buyers manage risk carefully. They put strict rules in place around security, compliance, and procurement. Even when there is clear interest, startups can face long sales cycles, stalled pilots, or deals that struggle to move forward.\n<\/p>\n\n\n\n

\n This can be especially challenging for startups that are early in their commercial journey or expanding into new enterprise markets.\n<\/p>\n\n\n\n

A more trusted path to enterprise customers<\/h2>\n\n\n\n

\n Microsoft has long-standing commercial relationships with enterprise customers around the world. Through Microsoft for Startups, qualified startups can begin tapping into this ecosystem earlier.\n<\/p>\n\n\n\n

A key part of this go-to-market support is Microsoft Marketplace<\/a>. By listing solutions in the Marketplace, startups make it easier for enterprise customers to discover, evaluate, and purchase their products through a channel they already know and trust.<\/p>\n\n\n\n

\n This approach helps reduce friction in the buying process while maintaining the security and compliance standards enterprises expect.\n<\/p>\n\n\n\n

What IP co-sell acceleration means for startups <\/h2>\n\n\n\n

\n In this context, IP stands for intellectual property, which is your product (such as software, app, or service) and the value you have built. Co-sell means Microsoft sellers can sell with you<\/em> by introducing your solution to customers and supporting qualified deals when it fits their needs.\n<\/p>\n\n\n\n

At a high level, IP co-sell acceleration delivers two clear benefits: <\/p>\n\n\n\n