PREMIER LEAGUE STORY COLLECTION
Modernizing the global game—and global business—with Microsoft
With agentic AI powering personalized fan experiences, the Premier League is making every connection meaningful.
Overview
Driving deep fan connection with Microsoft AI
The Premier League boasts a vast compilation of match data, videos, and articles that can inspire passion. But its legacy systems lacked the scalability to bring it together into a unique app experience.
Azure AI, cloud, and analytics unify diverse datasets and unlock real-time personalization, ensuring fans get the stories about the clubs and players they care about most.
This shift has sparked rapid innovation and boosted fan engagement by 20%, with 60 million fans participating so far this season
Azure AI, cloud, and analytics unify diverse datasets and unlock real-time personalization, ensuring fans get the stories about the clubs and players they care about most.
This shift has sparked rapid innovation and boosted fan engagement by 20%, with 60 million fans participating so far this season
DISCOVER THE IMPACT
Playing the long game
“By unlocking real-time personalization through a multi-agent AI system powered by Microsoft Foundry, we’re connecting millions of fans with the content that matters most to them and driving stronger engagement.”
Chris Archer, Director of Digital Products & Technology, The Premier League
20% YOY
More engagement on the Premier League app and website
60M
Active fans during the first 2 months of launch
“More than 1.8 billion fans in 189 countries engage with the Premier League. The Premier League Companion is a storytelling platform, and the stories that we tell are enjoyed by fans all over the world every week. They are looking for the right data and insights which deepen their understanding of what they are watching, which only adds to their enjoyment of the Premier League.”
Will Brass, Chief Commercial Officer, Premier League
The tech starting lineup
Explore the team of products and solutions driving Premier League innovation
Microsoft Foundry
Deploy prebuilt and customizable models and tools integrated into popular developer workspaces.
Azure OpenAI in Foundry Models
Access models, integrate AI agents, fine-tune, and build securely with responsible AI at the core.
Azure Cosmos DB
Develop AI-powered apps and agents with a fully managed and serverless NoSQL vector database.
Azure Data Factory
Simplify hybrid data integration at enterprise-scale.
Azure
With built-in security and governance, Azure helps you build AI-powered solutions that scale.
More customer stories
See how other top brands are innovating with Microsoft solutions
Companies use Microsoft solutions to modernize operations, turn data into insights, and innovate more quickly, securely, and cost-effectively.
Take the next step
Fuel innovation with Microsoft
Explore more customer stories
Find out how customers are achieving more with Microsoft products and solutions.
Talk to an expert about custom solutions
Let us help you create customized solutions and achieve your unique business goals.
Transform work with Microsoft AI
Bring intelligence into the flow of work and help your organization achieve its goals with secure, scalable AI solutions.
Follow Microsoft