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Microsoft in Business Blogs: Customer experience

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The golden age of health informatics 

While the field of healthcare informatics is certainly not new, the opportunity to derive novel breakthrough insights from digitized health data is. Informaticists have produced meaningful impact for decades, especially in the clinical decision support domain, where analytics have substantially shaped care pathways to deliver better patient outcomes. We’ve seen steady progress in accessing and securely sharing health data to reduce readmission rates, prevent hospital-acquired infections, avoid emergency room overcrowding and more. The result: an enhanced standard of care.

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The four new marketing superpowers to master now 

Marketing leaders today have the power to understand and shape the customer journey in a way that was unimaginable only a few years ago. A customer experience that is more holistic than ever before is now possible. Cloud-based tools, applied wisely, have helped the marketing function move beyond product promotion to being a central strategy driver for the organization, with CMOs taking the lead. Marketing teams can be empowered to make needle-moving decisions more quickly and with more clarity, backed by data every step of the way.

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A Strategy for Health Plans: Activating Social Determinants of Health 

The impact of Social Determinants of Health (SDoH) on member outcomes has loomed large with health plans for over a decade. Social Determinants of Health Source: www.cdc.gov Health Plans have realized that by mitigating the negative impacts of SDoH, they can achieve substantial benefits. These benefits will certainly improve access and outcomes for members.

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How financial advisors can build better client relationships on social media 

Financial advisors know all about the value of developing relationships with prospects and clients. Whether you’re providing banking services, investment vehicles, or insurance products, you know that the number one way to get business is through personal connections and referrals. You rely on word of mouth and warm introductions to help you win people’s trust.

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2021 Outlook: the Future of Life Sciences Customer Experiences 

Research from a large-scale survey of more than 1,000 senior pharma professionals highlights the divide between digitally adept companies and those that have been slow to adopt technologies. In this blog, we look at how the customer experience is changing due to COVID-19 for life sciences organizations.  Historically, pharma has lagged behind other industries in adopting digital solutions.

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Empowering business leaders to make good decisions with data and analytics 

As technology becomes more accessible to non-technicians, business leaders are taking more control over the tools and processes that affect their functional area. Whatever the business outcomes they’re striving for, these leaders can make use of progressive customer-facing applications and good data to create actionable insights that support their needs.

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Personalized customer experiences courtesy of the cloud 

Major brands have quickly learned that consumers drive today’s business environment and that yesterday’s efforts to create a customer-centric operating model are out of date. Consumers have also evolved to want more, so product and service personalization has now taken center stage.

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Reimagining the digital front door for healthcare 

Over the past year, my colleagues and I have seen a steady uptick in healthcare organizations requesting in-depth discussions on how to further develop their digital front door capabilites. One high-interest topic has been establishing a branded conversational bot (chatbot) that can facilitate frictionless experiences across all digital channels and throughout the engagement journey.

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