Microsoft at IBC 2025: Accelerating the frontier of media and entertainment with AI
Frontier Firms in media embrace agentic AI to unlock creativity, transform engagement, and accelerate innovation across the industry.
Media and entertainment
Achieve more while transforming the future of creativity, content, and digital experiences.
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AI-powered success—with more than 1,000 stories of customer transformation and innovation
We’ve collected more than 1,000 real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive impact and shape today’s platform shift to AI -
Microsoft helps media customers capitalize on AI for greater ROI
Microsoft is committed to working with our media and entertainment customers and partners to advance AI while addressing key obstacles to adoption. -
How Microsoft is transforming sports with cutting-edge technology
Microsoft is partnering with sports organizations worldwide to integrate technology and gain a competitive edge. -
Personalization at scale: How cloud and AI are redefining customer engagement
For organizations ready to embrace the future, building the right infrastructure is the first step toward achieving personalization at scale. -
Introducing Leading the Shift, a new Microsoft Azure podcast
We’ve asked customers, partners, Microsoft experts, and other leaders to share their journeys and insights in our new podcast, Leading the Shift. -
Coldplay evolves the fan experience with Microsoft AI
To coincide with Coldplay’s latest project, the band collaborated with Microsoft to produce an AI-powered experience that lets fans interact with their new album in a unique and personal way. -
Access for all: La Basilica di San Pietro
La Basilica di San Pietro—a collaboration between the Vatican, Iconem, and Microsoft—gives everyone full access to Vatican City’s most iconic church via AI-enabled immersive exhibits and an interactive website. -
Microsoft at IBC2024: Reimagining media with AI
IBC2024 brings together the creative, technology, and business communities to collaborate, learn, and unlock new opportunities. -
Microsoft at the 2024 NAB Show: Reimagining media with data and AI
The show serves as a powerful stage to witness firsthand the profound impact of AI on the industry.